Webinar
Not-for-Profit: Digital Marketing Spotlight 23 July 2020
July 23, 2020 10:00 Europe/London
Digital Marketing for the Not-for-Profit sector is quite different to other types of brand marketing. Our expert speakers will present several short presentations that explore the latest trends and topics relevant to the industry, including successful marketing campaigns, video marketing strategies, creativity and innovation, driving engagement, and more. Afterwards, you’ll have the opportunity to dive into deeper discussion with speakers and delegates with our live Q&A and panel discussion.
This is a moring event, starting at 10 a.m.
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Current Speakers and Topics
Skip Fidura
Toni Vernelli
How Veganuary Inspired the Most Successful Marketing Campaign of 2019 – Greggs’ Vegan Sausage Roll
When Greggs announced its headline-grabbing vegan sausage rolls in January 2019, it became abundantly clear that Veganuary exerts a powerful influence on the high street. But the pastry-based snack didn’t come out of nowhere. Greggs-mania was the culmination of five years of corporate collaborations that have been at the heart of Veganuary’s work since its launch in 2014. And last January, 2020, the number of vegan products and menus launched for "Veganuary" hit an all-time high, and included fast food giants KFC, Burger King, and McDonalds. This talk will explore how a fun new year’s resolution challenge has changed the future of food for good.
Jon Mowat
How to Create a Winning Video Marketing Strategy in the Not-for-Profit Sector
Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling with a not-for-profit organisation? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the not-for-profit sector. Discover how to develop your own brand story to engage your audience emotionally and gets results at every step of the sales funnel.
Alice More O'Ferrall
Creativity and Innovation in a Time of COVID-19 to Engage Supporters
Find out how WWF International responded to the global health crisis to keep people engaged and supported by pivoting their digital communications strategy and delivering valued content.
Ida Vejzagic
Driving Membership Engagement Post COVID-19
Given the recent coronavirus pandemic and social distancing measures, it's never been more important to offer a first-class online experience. Ida will discuss the digital trends that not-for-profit organisations are using to drive engagement with their members and supporters throughout 2020.