Not-for-Profit: Digital Marketing Spotlight 23 July 2020

July 23, 2020 10:00 Europe/London

Digital Marketing for the Not-for-Profit sector is quite different to other types of brand marketing. Our expert speakers will present several short presentations that explore the latest trends and topics relevant to the industry, including working with limited budgets, relying on volunteers, encouraging donations, storytelling, creating effective CTAs, voice search, social media, and more. Afterwards, you’ll have the opportunity to dive into deeper discussion with speakers and delegates with our live Q&A and panel discussion.

This is a moring event, starting at 10am

If you are experiencing any issues with the registration form please disable any adblockers and refresh the page. Alternatively you can register by emailing paul.nichols@figarodigital.co.uk

Current Speakers and Topics

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Toni Vernelli

Head of Communications & Marketing, Veganuary

How Veganuary Inspired the Most Successful Marketing Campaign of 2019 – Greggs’ Vegan Sausage Roll

When Greggs announced its headline-grabbing vegan sausage rolls in January 2019, it became abundantly clear that Veganuary exerts a powerful influence on the high street. But the pastry-based snack didn’t come out of nowhere. Greggs-mania was the culmination of five years of corporate collaborations that have been at the heart of Veganuary’s work since its launch in 2014. And last January, 2020, the number of vegan products and menus launched for "Veganuary" hit an all-time high, and included fast food giants KFC, Burger King, and McDonalds. This talk will explore how a fun new year’s resolution challenge has changed the future of food for good.

Jon Mowat

Managing Director, Hurricane

How to Create a Winning Video Marketing Strategy in the Not-for-Profit Sector

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling with a not-for-profit organisation? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content in the not-for-profit sector. Discover how to develop your own brand story to engage your audience emotionally and gets results at every step of the sales funnel.

Gareth Morgan

Find Your Perfect Audience with Google Ads

Gareth will be speaking about getting ahead using advanced PPC techniques and how to find, attract, and convert audiences.

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