Webinar
Figaro Digital SEO, PPC & Display Webinar 11 June 2020
June 11, 2020 10:00 Europe/London
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads are simply not getting the cut-through they deserve? In an echo chamber of offers, incentives, and demands on the consumer’s attention, how can you get eyes on your product, and not be drowned out by the noise of your competitors?
As the world changes around us, searchers keep on searching, so we’re taking our search seminar to the web. Our search webinar will bring together leading experts to discuss the SEO trends and topics of today and tomorrow, so you can stay ahead of the curve in this evolving digital world.
As well as engaging presentations from industry experts, you will also have the opportunity to ask questions in a live Q&A and panel discussion.
Skip Fidura
Rebecca Todd
How to Future-Proof Against Any Algorithm Update
They come multiple times a year, they make us panic, they leave us with a headache, and there's nothing we can do about it - you can't cheat Google! But there are ways to stay ahead of the game. Rebecca explains why she no longer fears the algorithm updates.
Gareth Morgan
Exploring Audiences with Google Ads
Gareth will be speaking about getting ahead using advanced PPC techniques and how to find, attract, and convert people from your target market.
Hannah Thorpe
From Search to Discovery: The Changing Face of Search Engines
Hannah will dive into what happens when we stop thinking about Google as a search engine, and start to see it more as a discovery engine which pushes content out to users and inspires them through their journey to purchase.
Rebekah Waller
PPC Beyond the Here and Now
Though your business might not be in an ideal situation right now, you have every opportunity to make the most out of your PPC campaigns; and whilst the search market has changed significantly over the last few weeks, with the right actions, companies have the ability to adapt during the uncertain times and continue to grow; as well as maintain a positive relationship beyond the here and now.
In the world of search, coronavirus has dominated our behaviour over the last 9 weeks in lockdown, exceeding some of the most popular searches on Google. This presentation will highlight 4 key tactics for how to combat covid-19 within your paid search account.