Webinar
Figaro Digital Financial Services: Digital Marketing Spotlight Webinar 25 June 2020
June 25, 2020 10:00 Europe/London
With online banking and mobile apps dominating the way consumers now manage their money, the financial services industry faces challenges and opportunities.
Join our webinar and learn how to harness to power of digital to engage customers in the financial sector. Our mix of banks, wealth management organisations, agencies, and tech providers will discuss how to navigate compliance issues, among other digital marketing challenges in the financial services space.
After the presentations, our speakers will run a Q&A and panel discussion, giving you the chance to ask them about the latest trends and challenges in the industry.
This is a morning event starting at 10:00.
If you are experiencing any issues with the registration form please disable any adblockers and refresh the page. Alternatively you can register by emailing paul.nichols@figarodigital.co.uk
Current Speakers and Topics
Skip Fidura
Kassie Siwo-Gasa
Building an Effective Employee Advocacy Programme
Increasing the reach and engagement of your content on social media platforms through employee advocacy.
Shaun Miller
Three Mistakes Most Financial Services Firms Make with Their Website
Shaun will discuss how the web is eating up manual and offline process in financial organisations across the world, and how you can help transform your business by building digital products and tools that serve a real need. He will also explore why treating your website as a product will keep your CFO happy, and drive better results.
Jon Mowat
Building and Maintaining Consumer Trust with Video
Consumer trust is vital to the financial sector, but how do brands build it and keep it? This engaging talk by leading video marketing expert Jon Mowat looks at how video content is a vital component in brand strategy, and explores how to use it to build awareness and trust. The talk covers best practice and case studies, along with industry insights.
Gareth Morgan
Financial Content Should Never Be Boring
Too much content in the financial services world is bland, uninspiring, and fails to engage the target audience. But if you talk to people and their passions, you can grab their attention and inspire them to act. This talk will explore why you need a consumer focused approach to SEO and content marketing. Gareth will then look at a few ways of generating exciting content ideas, and finish on an example of where this method has generated great results in a pretty dull part of the finance sector.