Webinar
Email Marketing & CRM Webinar 20 August 2020
August 20, 2020 10:00 Europe/London
This webinar will give you the opportunity to hear experts from the sector discuss the latest trends and topics within email marketing and CRM, and share tips on how you can perfect your next campaign. They will cover a range of topics, from predictive analytics to recovery strategies, guaranteed to leave you inspired.
This is a morning event starting at 10:00.
If you are experiencing any issues with the registration form please disable any adblockers and refresh the page. Alternatively you can register by emailing paul.nichols@figarodigital.co.uk
Current Speakers and Topics
Kimberly Kay
Why It's Okay to Throw Out the Rule Book During a Crisis
This talk will discuss how, as email marketers, it is much more important to always have an ear to the ground towards our user's appetite for content rather than sticking to internal or external best practice "rules" of how and when to engage.
Stuart Russell
The Power of Great Reporting
At a time when it’s never been more important for CRM and email marketers to report on the right things to grow and defend their budget, Stuart will showcase real-world examples of brands leveraging great campaign measurement to elevate and optimise their programmes.
Katie Noonan
How to Get the Best Data Insights to Achieve Your Marketing Objectives
As marketers, we often get stuck in a reporting rut without truly getting the best out of our data. Knowing how to get the most out of your data to discover the best insights that drive optimum results is perceived to be too tricky. In this talk, Katie will help you understand why setting marketing objectives is key to success, the importance of the customer journey, and how to measure the customer, not the campaign.
Jon Mowat
The New Technologies That Are Revolutionising Video via Email
This engaging talk by leading video marketing expert Jon Mowat looks at how personalised and personal video is changing the way emails and video work. New platforms now allow marketers to work at two extremes of communication. On one hand "personal" video platforms allow highly bespoke films that are made entirely for an individual, and on the other "personalised" video enables thousands of viewers to be sent videos that are relevant to them instantly. The talk covers how the technologies work, best practice, and what results to expect.